Privacy Policy for Flowers West Drayton Orders

Introduction

This Privacy Policy explains how Flowers West Drayton collects, uses, stores, and protects the personal information of customers placing flower orders from West Drayton and surrounding districts. Flowers West Drayton is committed to handling your personal data responsibly and in accordance with the General Data Protection Regulation (GDPR). This policy describes your data rights, the lawful bases for processing, data retention periods, and our use of trusted data processors.

Scope of This Policy

This Privacy Policy applies to all individuals placing orders with Flowers West Drayton, either via our website, by telephone, or through in-person visits. It covers all orders fulfilled and delivered in West Drayton as well as neighbouring localities.

What Personal Data We Collect

When you order from Flowers West Drayton, we collect the minimum personal data necessary to fulfill your order and provide customer support. The categories of data we typically collect include:

  • Name and contact details (such as address, phone number, and where applicable, email address)
  • Delivery address and recipient details
  • Order and transaction history
  • Payment information (such as payment confirmation, but never full payment card details)
  • Customer service correspondence and feedback
  • Preferences or special instructions related to orders
  • Technical or browsing data (when using our website, such as device type, IP address, and cookie information for site functionality and security)

Lawful Basis for Processing Your Data

Under the GDPR, we process your data using the following lawful bases:

  • Contractual necessity: We require your personal data to process, fulfill, and deliver your flower orders, and to contact you regarding your purchase or query.
  • Legal obligation: Certain data may be retained or shared to comply with applicable legal, tax, or regulatory requirements.
  • Legitimate interests: We may also process your data to improve our service, prevent fraud, or respond to customer service requests, always balancing these uses with your privacy rights.
  • Consent: Where required, for example for marketing communications or using certain cookies and website analytics, we will ask for your explicit consent and give you the option to withdraw at any time.

How We Use Your Data

The personal data collected is used solely for the following purposes:

  • Fulfilling and delivering your order
  • Processing payments (via trusted payment processors; we do not store full credit or debit card details)
  • Providing order updates and customer support
  • Complying with legal and tax obligations
  • Improving our products and services
  • Managing customer reviews or complaints
  • Sending marketing communications, only with your explicit consent

Who Processes Your Information

To fulfill your order, we may share your information with trusted data processors who provide services on our behalf, such as:

  • Payment processing companies
  • IT and web hosting providers
  • Delivery partners (e.g., couriers)

All processors only use your personal data as instructed by Flowers West Drayton and are required to have in place appropriate security measures and GDPR-compliant practices. We do not sell or rent your data to third parties. Where required, data may be securely transferred outside the UK or EEA, but only where adequate safeguards and agreements are in place.

Retention Periods

Your personal data will be retained only as long as necessary for the purposes outlined in this policy:

  • Order-related data is typically retained for up to 7 years to comply with tax and accounting requirements.
  • Customer service correspondence and feedback may be retained for up to 3 years for quality assurance.
  • Marketing data (where consent has been given) will be retained until you withdraw consent or after 2 years, whichever is sooner.
  • Technical or browsing data is retained in accordance with our cookie policy and for up to 14 months.

After these periods, your data will be securely deleted or anonymised.

Your Data Protection Rights

Under the GDPR, you have a range of rights regarding your personal data:

  • Right of access: You may request a copy of the personal data we hold about you.
  • Right to rectification: You may request that inaccurate or incomplete information is corrected.
  • Right to erasure: You may request the deletion of your data where there is no longer a legitimate reason for retention.
  • Right to restrict processing: In certain circumstances, you may request that we restrict how we process your data.
  • Right to data portability: You may ask for your data to be provided in a structured, machine-readable format or sent to another provider.
  • Right to object: You may object to processing based on legitimate interests or direct marketing (including profiling for such purposes).
  • Right to withdraw consent: Where we rely on your consent, you have the right to withdraw it at any time.

To exercise your rights, please contact us using the details provided on our website or in-store.

Data Security Measures

We take the security of your personal information seriously. Appropriate technical and organisational safeguards are in place to protect your data from unauthorised access, accidental loss, misuse, or disclosure. These measures include restricted access, encryption, regular staff training, and secure erasure of data.

Updates to This Privacy Policy

This Privacy Policy may be updated from time to time to reflect changes in our practices, legal requirements, or the services we offer. The latest version will always be available in-store and on our website. Please review it periodically to remain fully informed about how your data is used.

Contact and Further Information

If you have any questions about this Privacy Policy, your personal information, or wish to make a complaint, please contact Flowers West Drayton using the contact details provided on our website or at our shop. If you remain dissatisfied, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO).

Thank you for trusting Flowers West Drayton. We value your privacy and are dedicated to protecting your personal data now and in the future.